The Travel Channel is launching a new series later this year called “The Last Adventure.” The series, hosted by James van der Baan III and David DiVona, seeks to highlight the culture of some of the world’s most unique cities. The show will be on location in Chicago this week, with local indie band, Kid You’ll Move Mountains as their tour guides and resident advisors of rock. The show’s hosts will be following Kid You’ll Move Mountains around the Windy City, showing off some of their favorite hangs and hideouts. “The Last Adventure” should prove to be a wonderful platform for upcoming artists to gain a vertical foothold while simultaneously flaunting little-known cultural gems, promoting local businesses in the process.

To cap off the episode, they will be filming a live performance from KYMM at the recently opened Lincoln Hall this Friday night. I would urge as many people as possible to attend this show. Kid You’ll Move Mountains is one of my favorite local discoveries of the past year, so seeing them succeed would be an excellent boost for the band and for Chicago’s indie scene. The owners of Lincoln Hall would probably love to see their venue packed to capacity for a national television spot as well.

Friday’s show also boasts an excellent bill in addition to KYMM; Bishop Allen (Dead Oceans) will be headlining with local act, Unicycle Loves You.

As the nature of the music business continues to change, bands need to look to new and interesting ways to promote their music. Shows like “The Last Adventure” offer an excellent vehicle for artists to gain exposure on a national level.

www.myspace.com/kidyoullmovemountains
www.lincolnhallchicago.com